For six years, Sales Management has been focusing on topics that shape B2B sales management across industries and reflect the everyday reality faced by sales leaders. The conference regularly addresses areas such as:
· performance management and sales teams
· working with data and information in sales
· changes in buying behavior and customer decision-making
· leadership and the role of the sales manager
· growth strategies in a changing and uncertain environment
The specific topics evolve naturally from year to year based on current market conditions and the challenges sales leaders are dealing with at the time.
For several years, Sales Management has been bringing together everyone who plays a key role in B2B sales – from business owners and sales directors to managers and members of sales teams. It is a place where people with responsibility for performance, strategy, and the day-to-day operation of sales come together.
The conference provides space for sharing experience, inspiration, and new perspective on how to think about sales and manage it in changing market conditions. At the same time, it creates a natural environment for meeting others, networking, and exchanging views among professionals facing similar challenges.
Sales Management connects strategic perspective with real practice. From managing and developing teams to concrete approaches and methods that can be applied in everyday sales reality, in customer interactions, performance management, and deal closing. Personal meetings and informal discussions are often among the most valuable parts of the conference.